All modules
Every lesson, in order
117 lessons across fifteen modules, 88 live and 29 coming soon. Pick any row to open the lesson; the checks fill in as you complete them.
REI Mastery
Orientation and Operating System
The frame for everything: the machine, your phase, and the proof.
0 of 2 done, 1 coming soon
REI Mastery
Data Strategy: lists, SiftMap and the courthouse
Rank the lists by doors per deal, pull them in SiftMap, skip trace and enrich, upload and update, and add first-to-market county data.
0 of 12 done
REI Mastery
Market Selection
Pick the market and read it: pendulum theory, saturation and sales cycle, and Market Finder by hand and with Claude.
0 of 6 done
REI Mastery
Sequential Marketing
Every marketing motion in one place: channel order and cost per touch, compliance, niche and bulk sequential set up end to end, the full attempt and click-to-dial, phone scoring with Trestle and phone reputation, the SMS agent, email, direct mail, and the rehash and not-interested cadences.
0 of 18 done, 5 coming soon
REI Mastery
Deep Prospecting
Reach the decision maker on any record your marketing could not touch: how skip tracing really works, the AI research run on a foreclosure notice, and heir-level outreach with SmartSkip.
0 of 3 done
REI Mastery
Sales and Conversations
The seller conversation end to end: the opener, the four pillars, objections, the money conversation, the offer, and the close.
0 of 4 done, 5 coming soon
The call playbook: the opener and the 4 pillars
Coming soon
REI Mastery
Lead Management: the system
STABM, the phases, the morning routine and the quality-control filters that keep every lead moving.
0 of 10 done
REI Mastery
CRM setup: boards, fields and tasks
The default account build, SiftLine boards, custom fields, the calendar and the task presets.
0 of 11 done
REI Mastery
Automation: sequences and drips
Round robin, sequences that fire on status changes, SMS and email events, and drips for the leads that already know you.
0 of 4 done
REI Mastery
Deal Analysis
Comping, rehab estimating and transaction coordination: the numbers behind every offer and the checklist from contract to close.
0 of 2 done, 2 coming soon
Manual comping
Coming soon
REI Mastery
Exit Strategies
How a contract becomes money: dispositions and buyer prospecting, novations, curative title deals, and private money.
0 of 2 done, 3 coming soon
REI Mastery
Team, Hiring, and SOPs
Hire, train, and keep the team that runs the machine.
0 of 3 done, 2 coming soon
REI Mastery
KPIs and Scaling
The instrument panel: benchmarks, audits, and the plan for the next quarter.
0 of 1 done, 4 coming soon
The KPI system: from a revenue goal to Tuesday's dial count
Coming soon
REI Mastery
AI Leverage
Deploy the AI workforce that runs your data pipeline every morning.
0 of 10 done, 3 coming soon
REI Mastery
Phase Roadmaps
Your phase's execution roadmap: the five stations, built for the rung you are on.
Coming soon
Phase 1, the Operator: stand up the flow
Coming soon
Phase 2, the Delegator: multiply touches
Coming soon
Phase 3, the Manager: scale the team
Coming soon
Phase 4, the Owner: own the machine
Coming soon