Sales and Conversations
Making the offer: the money conversation
Get the seller's number first, restate their situation, then present the cash, novation and listing options in descending order so they pick one.
Prep for Week 3: Sales, live Tuesday, October 20Coming soonThis lesson is not recorded yet. Ty films it next. It will appear here, with its video and the written walkthrough, the day it goes live.
What this lesson will cover
- Get THEIR number instead : "What is a ballpark figure that you would like to sell the property for?" is asked of the seller, and re-asked after the condition deep dive to confirm alignment. The check
- Presentation build before the number : restate their situation in their own words (tenants, foreclosure, the spouse pressure), set the closing expectation as a worst case ("21 days, and then it gets d
- The multi-option descending offer, verbatim : "We have a few ways we can help. I want to show you all of them. 1. The Cash Offer: [$X], speed and convenience, as-is, we pay closing costs, close in 21
- Anchoring psychology: presenting the listing number last anchors the cash offer as the speed-and-certainty choice; play confident, never desperate .
- Offer tracking automation : status Offer Sent triggers a "Follow up on offer" task at day 2 plus the offer_pending tag; status Counter triggers "Analyze counter-offer, run updated comps" plus counter_
- The post-inspection renegotiation script : empathy first ("I've been dreading this call"), name the specific findings, present the new number immediately, and remind them of the original motivation; n
- Cash offer close window quoted to sellers: 21 days worst case, often 7-10 .
- Novation frame quoted to sellers: 60-90 days for a higher number .
- Offer follow-up task at +2 days .
- The Bowden record in Sift: the pillar-structured note, the comp numbers, the offer status chain.
- The multi-option script delivered live (roleplay or a real recorded segment).
- Seq 07-08 firing on an Offer Sent status change.
- The downsell ladder: cash -> novation -> listing, with speed decreasing and price increasing up the rungs.
- The ballpark trap: a chart of "160 said on the phone" vs "92 real offer" with the trust line collapsing between them.
‹ Why call review is the highest-leverage training move, and the one-fix cadenceClosing and commitment: anti-pressure positioning and the in-person close ›
We build this with you live in Week 3: Sales, Tuesday, October 20, 1 to 4 PM ET. Add it to your calendar.
