Sales and Conversations

Grading your calls with AI coaches: the setup

Pull call recordings from SmrtPhone, transcribe them, and score each conversation against the cold call, lead manager and closer rubrics with quotes.

Prep for Week 3: Sales, live Tuesday, October 20
Coming soonThis lesson is not recorded yet. Ty films it next. It will appear here, with its video and the written walkthrough, the day it goes live.
What this lesson will cover
  • The three coach skills, one per seat :
  • Cold Call Coach: grades first-touch calls on opener, motivation probing (4 pillars), objection handling, tonality, close quality.
  • Lead Manager Coach: grades follow-up and qualification calls on qualifying questions (condition, timeline, motivation, price), 4 pillars depth, objection handling, next-action discipline.
  • Closer Coach: grades offer calls on discovery deepening, the money conversation, offer presentation, objection handling, commitment locking.
  • The pipeline (skills: cold-call-coach): pull the call log and recordings straight from SmrtPhone (no API exists for this; the engine drives the web session), filter to real conversations (60+ seconds
  • How grading works (skills: cold-call-coach): each rubric criterion is scored against explicit 0/3/5 anchors, never overall impression; every score requires a verbatim supporting quote (verified by exa
  • The outputs: one coaching report per call plus a per-caller scorecard (average score, trend, the ONE recurring gap, the prescribed playbook drill). An Excel scorecard posts to Slack .
  • The rubric provenance: trained on roughly 300 real calls plus the synthetic-audience personas; each call scored with quotes; a new rubric version ships every 2-3 months .
  • Transcription cost roughly $0.002 a minute in the July build .
  • Gradeability floor: 60+ second calls with recordings (skills: cold-call-coach).
  • A live coach run: pull_calls, transcribe, then one full CALL GRADE REPORT with its quotes.
  • A per-caller scorecard and the Slack post.
  • The rubric file itself, showing one criterion's 0/3/5 anchors.
  • The coaching loop: record, transcribe, grade, one fix, re-record, drawn as a closed circle.
  • The three-seat rubric map: cold caller / lead manager / closer, each with its 5 graded categories.
  • The scorecard trend line: one caller's weekly average climbing with annotations at each "one fix."
We build this with you live in Week 3: Sales, Tuesday, October 20, 1 to 4 PM ET. Add it to your calendar.
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