Pendulum theory: timing the market
Seven years of swings in REI marketing, from texting to direct mail to PPC and back to bulk, and how to build a channel mix that survives the next turn.
Read this lesson as a written walkthroughEvery screen and every number, on one pagePrep for Week 1: Data, live Tuesday, October 6What to keep in mind
Tick each one off once it is true for you. 0 of 8 ticked
