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Sequential Marketing

Channel order and cost per touch

Cold calls run about three to six cents a touch and door knocks $25 to $50, so you spend from the cheapest rung up and run channels in parallel.

Read this lesson as a written walkthroughEvery screen and every number, on one pagePrep for Week 2: Marketing, live Tuesday, October 13
Lesson checklist

What to keep in mind

Tick each one off once it is true for you. 0 of 8 ticked

‹ Three ways to start: mail-first, caller-first, or solo prospectingDNC, straight outbound, and the tools behind each channel ›
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