KPIs and Scaling

Unit economics: cost per contract, margin, cash cycle

Cost per contract runs $500 to $1,000 solo on first to market county data, and knowing your own number tells you when to raise spend or hold off on a hire.

Prep for Week 4: AI, live Tuesday, October 27
Coming soonThis lesson is not recorded yet. Ty films it next. It will appear here, with its video and the written walkthrough, the day it goes live.
What this lesson will cover
  • Cost per contract by data tier: solo on first-to-market county data $500-$1,000; with a team/VAs on the same data $1,000-$2,000; straight AI predictive data alone ~$4,000-$5,000; stated industry avera
  • Blended stacking: lead with same-day SiftMap precision, bolt first-to-market underneath for the cheapest-per-contract layer once producing, roll profit up into AI coverage; the blend pulls cost per co
  • Margin targets: 30-50%+ for non-scalers, ~85% the highest seen mastering the system, ~92% the best solo case; Ty and Tyler run 70-80% EBITDA on their RE businesses; more spend is not the goal, margin
  • Cash conversion cycle: wholesaling ~3-4 months from marketing start to cash (30-45 days to contract, 30-60 to close), flipping 7-9 months; time every hire and spend increase to it, with the 90-day ram
  • Pricing canon for the cost model : Sift Professional $149 (3 users, 10K records), Business $299 (5 users, 25K), Expert $499 (15 users, 50K, includes Unlimited Skip + SiftMap Pro, a $394 value), AI $1,
  • Current all-in tool reality checks: smrtPhone all-in ~$500/person/mo with Trestle and minutes; the SifStack third-party tool set (Trestle, Tracerfy, Claude API, Open Ninja, Smarty) ~$20/mo; whole tech
  • CPC: $500-$1K solo FTM, $1-2K team FTM, ~$4-5K straight AI, $7-15K industry; $5-10K PPC vs ~$2K doors-per-deal calling
  • Margin: 30-50%+ / ~85% / ~92%; 70-80% EBITDA
  • The CPC ladder: $500 solo FTM up to $15K industry average, with the PPC vs calling bars side by side
  • The cash conveyor: marketing dollars out day 0, contract day 30-45, cash day 60-105, with the self-assignment arrow pulling $5-7.5K back to day 30
  • Two entities shaking hands: wholesale co sells to flip co at 75% ARV
  • The margin dial: 21% (Mazen), 30-50% healthy, 70-80% EBITDA, 92% Sam
We build this with you live in Week 4: AI, Tuesday, October 27, 1 to 4 PM ET. Add it to your calendar.
Live every Tuesday and Thursday

The 4-Week Deal Flow Workshop, live on Zoom

One 3-hour lesson every Tuesday, 1 to 4 PM ET: data, marketing, sales, then AI. You watch that week's modules first, then we build it with you, your own county on screen. Every Thursday, 1 to 2:30 PM ET, you bring your 5 numbers to the Q&A and we break down where you go next.

Lessons: Tuesdays, October 6, 13, 20 and 27
Q&As: Thursdays, October 8, 15, 22 and 29

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The DataSift Real Estate Mastermind Community group on Facebook, with 5.4K members
The DataSift Real Estate Mastermind Community

5,400 investors on Facebook. Post your market and your deal count in the intro thread, then ask anything. The team answers there, and so do the members.

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