30/60/90 planning and quarterly rocks

Turn audit scores into a quarter you can execute, with the lowest pillar fixed in the first 30 days and 3 to 7 rocks that each have a named owner.

• The order of documents: the 30/60/90 plan comes FIRST and feeds the one-page strategic plan; without the 30/60/90 done, the strategic plan "isn't gonna matter"
• What changed since the bootcamp: the standalone 30/60/90 one-pager is retired as a separate artifact; the company audit (8.2) now auto-generates the blueprint/stage-driven 30/60/90 priority plan from
• The audit-to-plan bridge: days 1-30 fix the lowest pillar, days 31-60 strengthen the second-lowest, days 61-90 build systems for the third; do not look at day 31-60 until day 30 is done
• Quarterly rocks: the 3-7 most important things to get done in the next 30-90 days, WHAT not HOW, broken into monthly and weekly milestones; a quarter is literally your 30/60/90
• The one-page strategic plan sections, walked top to bottom: core focus, services and products (what you do and the sub-offers that bolster it), core values, targets, then quarterly rocks for Q2/Q3/Q4
• The accountability chart, not an org chart: responsibilities broken down by department with a name against each; one person can appear multiple times filling gaps; when a rock needs an owner ("who han
• The OKR layer on top: 3 key OKRs per quarter per division (max 5), each yes/no or measurable, with every task laddering up to one; worked example: 25 contracts a year backs into roughly 2 deals a mont
• The daily execution split: 9-5 is income-producing activity (calling, following up, closing); after 5 is improvement projects (SOPs, dashboards, process); do not sacrifice income for infrastructure
• The quarterly growth engine loop: audit, plan, execute, review, re-audit; scores should improve every quarter, and if they do not, the rocks were aimed at the wrong problems
• Why the quarter cadence fits REI: the cash conversion cycle is 90+ days, so the re-audit lands exactly when the results of days 1-30 show up as closed deals
• Plan money and time or they disappear: "if it's not planned, it will disappear" applies to both
• 3-7 quarterly rocks; 3 OKRs per quarter per division, max 5
• 25 contracts/yr backs into ~2 deals/month minimum
• 90+ day cash conversion cycle aligning plan and re-audit