Phase 2, the Delegator: multiply touches

Hand off data and admin, then stack texts, dials and direct mail on the same list so you reach 25% of it instead of 10%, and keep the phones yourself.

• Phase two. Same list. More ways to reach it.
• The flow stands, and now two jobs leave your plate: data and admin. The phones do not. You do not add markets in this phase. You add touches.
• Station one, data. The data manager, $500 to $700 a month, keeps the priority one lists pulling, skip traces, loads, tags, dedupes, preps the mail files, and keeps tomorrow's call list full before you finish today's.
• Then add the obituary list. Only about 30% of deceased owners ever file probate, so this list reaches the other 70% that no probate marketer ever sees. One rule set, no exceptions. Mail the family immediately. First call three months or more after filing. Never a cold text.
• Station two, marketing, and this is the whole phase. Say the top of your ranking is 1,457 properties, and the ranking says 77 deals are in it. Text that list and you reach maybe 10% of it. Send it through the dialer and you pick up about that much again. Bolt on direct mail and you are at 25%. Every channel lifts the share of the list you have reached, and it spreads your risk so no single channel can sink you.
• Cheapest first. A text is about a cent. A call runs 3 to 6 cents with the labor in it. A postcard is about 50 cents, and handwritten mail is closer to $2. Three mailers are working right now: the postcard, the soft offer check, and handwritten, which does best on death related lists.
• Mail has one exception to the order. The skip traced list that came back with zero phone numbers gets mail first, because nobody can call those owners. Everyone else earns mail by not answering: after the fourth full attempt the record moves to the mail list, and the mailer type alternates on every send.
• The daily order, the same every morning, so nothing gets double-dialed. Follow-ups and rehash first. Then attempt three records, attempt two, attempt one. Fresh records go last.
• Station three, conversations. Keep every seller conversation yourself. This is where you learn the market you will later manage, and every objection you log is the script your first caller trains on. Do not hire a caller on overflow you have not earned yet.
• Station four, conversion. A correct-number not-interested is inventory, not a loss. Log it, drip it, call it back. Wire the drips so that list works itself daily.
• Station five, team and leverage. Hire the data manager off an SOP you filmed while doing the job yourself.
• Three numbers decide when the phones leave. 150 dials a day is the full-time caller benchmark, so pace your own hours against it. 4 full attempts per record. And 75 to 100 correct-number not-interesteds per deal inside 12 months. Track dials, answer rate, correct numbers, and leads, every day.
• You graduate on overflow, never on ambition. Not a revenue target, not a date, not boredom. Watch two slip signals: follow-ups sliding a day, and new leads waiting for a first call. Bank months of the next hire's cost, then move.
• Proof. Kasim Delake built a six-figure wholesaling company on county niche data, in one market, around a full-time job. Josh closed a $60K deal from a liens list other investors had abandoned. He bought no new records. He added attempts.