REI Mastery
Data Strategy: lists, SiftMap and the courthouse
Rank the lists by doors per deal, pull them in SiftMap, skip trace and enrich, upload and update, and add first-to-market county data.
Prep for Week 1: Data, live Tuesday, October 60 / 12 lessons complete
All modules
Tools and guides for this module
The Doors Per Deal toolLive toolPick any of 3,144 U.S. counties and see which list is worth marketing to, before you spend a dollar on it.SiftMap MasteryMaster SiftMap data pulling: base criteria, geographic targeting, distressor stacking, AI scoring, and preset building.Doors per deal, the concept guideDoors per deal: live list size divided by sold-to-investor deals.Sold Properties AnalysisValidate your SiftMap filters and Market Finder assumptions against real transaction data.Data Priority PyramidPriority 1, 2, and 3 for every list you can pull, ranked by doors per deal against your county baseline.Doors Per Deal: distressor list benchmarksLive toolThe one number that tells you which list in your county is worth marketing to, before you spend a dollar on it.
Pendulum theory: timing the market
Pendulum theory: timing the marketSeven years of swings in REI marketing, from texting to direct mail to PPC and back to bulk, and how to build a channel mix that survives the next turn.
5 minSaturation and sales cycle: the two axes
Saturation and sales cycle: the two axesRead any list on two axes, how much marketing it has already absorbed and how fast it converts, then pair quick obituary pulls with slow foreclosure work.
4 minDoors per deal: the efficiency math + reading your market's exits
Doors per deal: the efficiency math + reading your market's exitsWork out how many properties you have to market to get one deal, stack your county's lists in true priority order, and suppress records that already sold.
30 minFirst-to-market courthouse data
The three ways to source courthouse data, county by countyPull foreclosure, tax sale and judgment records from your county the day they become public, read the awkward PDFs, and enrich the list right away.
9 minDoors per deal: the efficiency math + reading your market's exits
How to pull your list from the Doors per Deal rankingThe ranked report names which lists to market first by doors per deal and median gross, so you load your county in priority order instead of guessing.
8 min
Update recently sold records for marketingA click by click walkthrough for refreshing sold records in your account, so you stop spending marketing on houses that already changed hands.
4 minThe county playbook to build your list / SiftMap mastery
SiftMap auto-add: presets that download new records every daySave filter presets in SiftMap, the list pulling tool, so every matching new record downloads to your account daily with no manual pulls.
5 minFirst-to-market courthouse data
The first-to-market obituary list inside SiftMapPull fresh obituary records in SiftMap, see which owners are missing phone numbers, skip trace those, and leave auto add running on the county.
7 minThe county playbook to build your list / SiftMap mastery
How to skip trace records (and the unlimited add-on)A click by click walkthrough of running skip tracing on your records to get owner phone numbers, plus how the unlimited add on changes the cost.
7 min
Enrich recordsFill in property and owner details on records you already have, click by click, so every list carries the data your marketing and offers need.
3 min
Uploading new recordsBring a CSV list into the platform step by step, mapping the columns correctly so the records land in your account ready to market.
5 min
Updating data on uploadAdd, remove and match records when you re-upload a list, including phone tags and property address matching, so nothing duplicates or gets lost.
7 min
