The Doors Per Deal Framework

The one number that tells you which list in your county is worth marketing to, before you spend a dollar on it.

The real Day 1 session from our last 5-Day Deal Flow Challenge

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How this works (the whole logic in 60 seconds)

No black box. Here is everything the ranking does, start to finish.

1. We start with what actually happened. Every single-family home an investor bought in your county over the last six months, straight from the recorded sales.

2. We check what lists those homes were on. Vacant, probate, tax delinquent, high equity, every list and combination. If a home that sold was sitting on a list, that list gets credit for a deal.

3. We divide list size by deals. That number is doors per deal: how many doors you have to work on that list before one becomes a real purchase. A 1,600-door list that produced 47 deals is 34 doors per deal. Lower is better.

4. We rank everything against the county baseline. Priority 1 means pull it first: it finds deals several times faster than marketing to the whole county. Priority 2 is your second wave. Priority 3 is context: thin samples, tiny slivers, or lists your state's rules make unreliable.

To use it this week: pull your Priority 1 rows (the plan tag on each row shows what data access it needs), save each one as its own preset in SiftMap, and work them top to bottom.

Your market at a glance

The market share ladder: every list, one work order

Every list, list combination, and score band in this county, arranged into one work order. Each rung counts only the properties the rungs above have not already given you, so the doors per deal number is what that pull really costs you next, and "market share after" is the share of this county's investor deals your stack of pulls can now reach. Because every rung is re-measured on what remains, the same list can sit on a different rung with different numbers in the two views: the score bands soak up deals first, and everything below them is priced on the leftover slice.

Priority 1 the cheapest deals in the county, work these first Priority 2 keeps the volume coming at a fair price Priority 3 maximum market share, at a steep cost per new deal

The Priority Framework: every pull signal, one ranking

Priority 1 pull first: 3x+ more efficient than baseline (10x+ ranks here at any list size) Priority 2 strong: 1.5-3x baseline Priority 3 context rows: regime-demoted, thin, or demand-only Deal share = the percent of this county's investor purchases that sat on the list; small lists are often the sharpest and cheap to work in full All plans any tier Expert plan SiftMap Pro data: included Expert/AI, or the +$297 add-on below AI plan Investor AI Score

The stacking rule: run the AI score and the distress lists as PARALLEL pulls, never AND-stack a distress list on top of the score. The score already prices in distress; stacking shrinks the list without making it sharper. Stack distress signals on each other (the STACK rows), and run the AI band as its own separate pull.

The obituary list: the earliest signal there is Expert plan

How to work it: this is a positioning list, not a quick-flip list. Expect close to zero closings from it in its first 6 to 9 months, then a wave. Start with respectful, low-pressure mail 30 to 60 days after the filing (condolence-adjacent tone, brand first, no hard offer), add calls from month 6 as the estate reaches its selling window, and hold the cadence through the month 12 to 24 window where most of these sales actually land. The family that has seen your name for a year picks up the phone when the probate mailers finally show up.

First to market: the lists you pull at the source, not from a provider

The first-to-market play: every list above comes from public records that publish on a clock. Pull them weekly at the source, skip trace the fresh filings, and you are talking to the seller before a provider list of them even exists. A list nobody can buy is not a dead end, it is a moat: the investor who builds the direct pipeline owns the lane.

WHERE to hunt: this county's hottest ZIPs

SFR price range: where the odds are best

Efficiency by home-value band (AVM, reliable even where sale prices are not public). The longest bar is where a deal takes the least doors worked.

The 5-Day Deal Flow Challenge

Learn to run this at the highest level

You have your county's pull order and every source right here. The Challenge is where you learn to run all of it like the operators doing millions a year: live, over five days, built alongside you.

Join the Challenge Schedule a call with our team

Next live cohort: August 24-28, 2026

Can't make a day live? You keep the recordings, and it credits toward whatever plan you pick. Want a walkthrough of your own county's numbers first? Book the call, it is free.

What we cover each day

Day 1Your data foundation Pick your market, set your filters, pull your first targeted list.

Day 2Marketing that compounds The exact mail, call, and text cadence, at any budget.

Day 3Find the deals hiding in your market AI workflows that score every property and surface the deals others miss.

Day 4A pipeline that closes A CRM that surfaces scored leads before they go cold, with numbers you can trust.

Day 5Scale without breaking Turn the system into a machine that pulls deals on autopilot.

Start with your county

Type your county in the search box above. Every U.S. county is in here, built from its own sold-to-investor deal records; counties with too little investor activity to rank honestly show the state-adapted benchmarks instead, with their real local numbers stated.