REI Mastery
KPIs and Scaling
The instrument panel: benchmarks, audits, and the plan for the next quarter.
Prep for Week 4: AI, live Tuesday, October 270 / 1 lessons complete, 4 coming soon
All modules
Tools and guides for this module
KPI Tracking & Team AccountabilityReverse-engineer your revenue goal into daily activity targets.REI Company AuditLive toolScore your REI business across 4 pillars: Marketing, Sales Management, Operations, and KPIs.Unit EconomicsKnow your fully-loaded cost per deal, the margin numbers to defend at every phase, and the four gates to clear before you raise marketing spend.The Claude skills library for REISkills libraryComplete guide to Claude Co-Work, Skills, and Chrome Extension for real estate investors.The Doors Per Deal toolLive toolPick any of 3,144 U.S. counties and see which list is worth marketing to, before you spend a dollar on it.The Complete REI Hiring GuideSix roles, three hiring channels, and the exact screening process to build your REI team.
The KPI system: pipeline math, foundations, and the live dashboard
The KPI system: from a revenue goal to Tuesday's dial countWork backward from a revenue goal to deals, appointments, conversations and daily dials, and read answer rates to spot a spam flagged number early.
Coming soon
The dashboard shift: tracking KPIs with Claude, liveA live build of a KPI dashboard with Claude in about ten minutes, plus the arithmetic that turns a revenue goal into Tuesday afternoon's dial count.
13 minThe company audit
The company audit: four pillars in 15 minutesScore marketing, sales management, operations and KPIs across 20 questions, then aim a quarter of work at your lowest pillar, which is your real bottleneck.
Coming soon30/60/90 planning
30/60/90 planning and quarterly rocksTurn audit scores into a quarter you can execute, with the lowest pillar fixed in the first 30 days and 3 to 7 rocks that each have a named owner.
Coming soonUnit economics REI
Unit economics: cost per contract, margin, cash cycleCost per contract runs $500 to $1,000 solo on first to market county data, and knowing your own number tells you when to raise spend or hold off on a hire.
Coming soon
