REI Mastery
Deep Prospecting
Reach the decision maker on any record your marketing could not touch: how skip tracing really works, the AI research run on a foreclosure notice, and heir-level outreach with SmartSkip.
Prep for Week 2: Marketing, live Tuesday, October 130 / 3 lessons complete
All modules
Tools and guides for this module
Deep prospecting: what it is and how skip tracing really worksFind the owners your mail and calls never reach, including the heirs of deceased owners, at contact rates of 60 to 70 percent instead of 5 percent.
14 min
Deep prospecting a foreclosure notice: the AI research runWatch an AI research run on a real foreclosure notice, tracing the person who can actually sell when the owner on title has died.
11 min
From research to outreach: campaign export, heir personalization, SmartSkipTurn owner research into real outreach by exporting the campaign, writing mail that speaks to heirs, and using SmartSkip to find the right contact.
13 min
