Foundation
Before you spend a dollar or make a call, build the mental models that separate operators who get deals from operators who get busy.
~20 min
Data Priority Pyramid
Learn the 3 data tiers so you know exactly why you are starting with free courthouse records instead of paid subscriptions. This framework saves you from wasting money you do not have.
~18 min
Pendulum Theory
Understand why every marketing channel eventually saturates, and why diversifying early (even on a budget) protects you from getting wiped out when one channel dies.
~15 min
Your Blueprint: The Launchpad
Your complete prescription: which tech to buy, which to skip, and your 90-day sprint plan for going from zero to first deal.
Data & Sourcing
Your data is free. Courthouse records, online portals, PDF lists. Learn how to pull, clean, and analyze FTM data before anyone else touches it.
~25 min
First-to-Market Data Sourcing
Your primary data strategy. Step-by-step courthouse pulls, online portal workflows, and PDF record extraction. Every record is free.
~25 min
Foreclosure Analysis
Apply the 5-Lens Framework to your first FTM niche. Volume, timing, geography, equity, and outcomes. Know your market before you market.
~25 min
Deep Prospecting
When a property has no obvious owner, this 4-level research framework finds the decision-maker. Skip tracing, public records, genealogy, and AI-assisted research.
Marketing & Outreach
Small lists, cheapest channel first. Your marketing runs on a 3-day niche cadence, not a power dialer. Every touch costs pennies.
~30 min
Niche Sequential Marketing
Your marketing playbook. 13 CRM filters, 3-day call/text/mail cadence, cheapest channel first. Built for small lists of 200-500 records.
~20 min
Phone Scoring & Trestle
Score your phone list before you dial. Eliminate 50% dead numbers so you spend your limited calling time on lines that actually ring.
~20 min
Direct Mail Mastery
Handwritten letters and postcards for your niche lists. Low volume, high personalization. The third touch in your 3-day cadence.
Lead Management & CRM
Every lead gets a next step. Build the qualification system, pipeline, sequences, and follow-up cadences that turn contacts into contracts.
~30 min
Lead Management & CRM
The 4 Pillars of Motivation (Reason, Timeline, Condition, Price) and STABM daily routine. How to qualify leads and run your pipeline as a solo operator.
~25 min
CRM Sequences & Automation
Set up sequences that auto-fire texts, create tasks, and move leads through your pipeline. Build once, run forever.
~25 min
CRM Tasks & Task Presets
Your daily execution system. Task triage, deadline patterns by lead temperature, and the 5-step workflow that keeps nothing from falling through.
~20 min
Drip Campaigns Deep Dive
6 copy-paste SMS/email templates for automated follow-up. Dead lead revival, not-interested re-engagement, and warm lead nurture.
Deal Analysis
Know the numbers before you make an offer. Two tools: the comping workflow for ARV and the rehab estimator for repair costs.
~25 min
Comping Workflow
The Two-Bucket method for finding ARV. Separate unrenovated comps from renovated comps, calculate the renovation premium, and arrive at a defensible number.
~25 min
Rehab Estimator Workflow
Scope repairs room by room with the finish tier system. Get a rehab estimate and deal economics (ROI, MAO) before you make an offer.
Team & Operations
You can not do this alone forever. Build the team, the SOPs, and the KPIs that let you scale from solo operator to business owner.
~20 min
Team Structure
The 7 roles you will eventually need, their daily workflows, and the Replacement Ladder. Start by understanding where you are headed even if you are solo today.
~25 min
Hiring Guide
Your first hire is a Data Manager ($500-700/mo). Where to find them, how to screen, what to pay, and how to onboard with SOPs.
~20 min
SOP Creation
Record yourself doing the work, feed the transcript to the Playbook Creator skill, and get a trainable document. Your process becomes your first employee's playbook.
~25 min
KPI Tracking
The revenue reverse-engineering calculator, conversion funnel benchmarks, and daily/weekly execution rhythm that turns activity into accountability.