DataSift
Buyer Strategy

Buyer Prospecting

Most investors have a property under contract and no idea who to sell it to.
~12 min

Your Buyers List Is Your Insurance Policy

Every wholesaler has the same story: deal under contract, no buyer, expired. A list built early turns a 60-day prayer into a 2-day assignment.

"If you have your VA go through and do this for the whole county, you will never have a problem selling a single deal again. I promise."

Do This

  • Build your buyers list before you have a deal
  • Research the decision-makers behind LLCs
  • Track buyer patterns: what they buy, where, and for how much
  • Prospect buyers using niche sequential marketing

Not This

  • Wait until you have a contract to find buyers
  • Blast your deal to every "cash buyer" list you can find
  • Skip trace the LLC itself instead of the person behind it
  • Rely on a single Facebook post to move your deal

Investor Transaction Types

A wholesaler needs your deal sold in 72 hours. A buy-and-hold investor closes in 30 days and negotiates. The difference changes your price and pitch.

Wholesale Buyers

These are other investors who buy your contract assignment. They hold the property less than 72 hours before passing it along or closing with their own buyer. They need the deepest discount because they're adding another margin layer on top of yours.

  • What they buy: Anything with enough margin for a double close or assignment
  • How to spot them in SiftMap: Multiple purchases in short timeframes, rarely appears as seller
  • Why they matter: Fastest close, lowest price. Great for deals where speed beats profit.

Wholetail Buyers

Wholetailers buy properties, do minimal work (paint, carpet, deep clean), and list on the MLS within 90 days. They can pay more than wholesalers because they capture retail-side margin.

  • What they buy: Properties needing only cosmetic updates, structurally sound
  • How to spot them in SiftMap: Buy/sell cycle under 90 days, sale price 10-25% above purchase
  • Why they matter: Higher purchase price than wholesale, still a fast close. Less negotiation.

Flip Buyers

Flippers do full renovations: kitchens, bathrooms, roofs, HVAC. They hold 90 days to 18 months and sell at full retail. Because they add significant value, they can pay the most for your deal.

  • What they buy: Properties with heavy rehab needs in appreciating neighborhoods
  • How to spot them in SiftMap: Buy/sell spread of 90 days to 18 months, significant price increase
  • Why they matter: Highest price tolerance. Your best buyer for heavy rehab deals.

Buy-and-Hold Buyers

Portfolio investors who buy and never sell (or sell after 18+ months). They evaluate on cash flow, not renovation profit. Rental market strength matters more than ARV.

  • What they buy: Cash-flowing properties, multi-family, lower-price-point SFRs
  • How to spot them in SiftMap: 5+ purchases, no matching sales, entity names (LLCs, trusts)
  • Why they matter: Consistent repeat buyers. Build a relationship and they buy everything you bring them.

Buyer Filter Presets

SiftMap has two saved filter presets for finding active investors in your county. One requires SiftMap Pro. Both look back 18 months.

Recent Active Investors

Surfaces investors who have purchased 3+ properties in the last 18 months. These are your most active local buyers with proven capital and recent deal flow.

FilterValue
Transaction TypeInvestor
Min Properties Purchased3+
Lookback Period18 months
Plan RequiredSiftMap Pro ($297/mo, included in Expert $499+)
Saved filter for buyer prospecting inside SiftMap

The saved filter preset inside SiftMap for buyer prospecting.

County selected with SiftMap buyer filters

SiftMap with investor transaction filters selected for a target county.

Quick Resale / Flippers

Catches investors who buy and resell within 12 months, available on all SiftMap plans. Great for identifying wholetailers and flippers active in your target neighborhoods.

FilterValue
Transaction TypeQuick Resale
Resale Window< 12 months
Lookback Period18 months
Plan RequiredAll SiftMap plans
Quick Resale filter inside the Presets panel

The Quick Resale filter preset inside the Presets panel.

Quick Resale filter turned on in SiftMap

Quick Resale filter actively applied in SiftMap.

Ty's Tip

"I prefer to have less buyers and better buyers than more buyers. I would rather have 20 people that I know buy in my area consistently than 200 random people on a cash buyers list."

5-DAY DEAL FLOW CHALLENGE

Next live cohort: Monday, August 24 to August 28

5 days live with Ty. 34 interactive modules. A community of 1,047+ investors. Save your seat in the next cohort. Already enrolled? Use this guide as your between-session refresher.

Framework

The 3-Signal Buyer Read

Three signals tell you everything about a buyer: how much they buy, how fast they buy, and how recently they bought.

1

Volume

Total number of properties purchased. More volume means more capital, faster decisions, and a proven track record.

2

Velocity

How fast they buy. An investor who bought 10 properties in 6 months is different from one who bought 10 over 6 years.

3

Recency

When was their last purchase? A buyer active last month is ready to close; one who last bought 3 years ago may have stopped.

Example: SMP Holdings LLC

Bought 3012 Lay Ave in Knoxville for $63,000 cash. 100% equity across a $442,000 portfolio. Two properties in Knox County, both purchased cash. This is exactly the kind of local buyer you want on your list: active, cash-ready, buying in your market right now.

Property record showing SMP Holdings LLC as buyer in Knox County

3012 Lay Ave, Knoxville: $63,000 cash purchase by SMP Holdings LLC.

SMP Holdings LLC owner tab showing full portfolio

Owner tab: SMP Holdings LLC portfolio, $442,000 total value, 100% equity.

The Buyer Prospector Skill

SiftMap tells you which entities are buying. The Buyer Prospector skill tells you who is behind them: not Solid Ground Sales LLC, Julie Winter.

Download the Buyer Prospector Skill for Claude. Requires Claude Pro ($20+/mo).

See all available skills → Claude Skills for REI

1

Download the Skill File

Download the .skill file from the link above. This is a packaged Claude project containing the buyer analysis script, a nationwide buyer database (84,000+ records across 1,471 counties), and research guides.

2

Load into Claude

Open Claude and load the skill file into a new project. Claude reads the embedded instructions, scripts, and data automatically.

Buyer Prospector skill loaded in Claude

The Buyer Prospector skill loaded and ready in Claude.

3

Specify Your County and State

Tell the skill which county to analyze. It filters the nationwide database down to your target market. For Knox County, TN, it found 138 active buyers.

4

Entity Categorization

The skill categorizes every buyer by entity type: LLC, Trust, Corporation, Estate, or Individual. Knox County breakdown: 112 LLCs, 11 trusts, 9 corporations, 5 individuals. This tells you exactly how many entities need research to find the decision-maker.

5

Decision-Maker Research

For high-priority entities, the skill automatically searches Secretary of State databases, OpenCorporates, and secondary sources to identify the registered agent, managing member, or principal behind each LLC, trust, or corporation. Knox County hit an 84% identification rate.

6

Multi-Tab Excel Output

The skill outputs a structured Excel file with three tabs: Found (decision-makers identified), Not Found (needs manual research), and All Records (complete dataset with entity categorization and priority ranking).

Buyer Prospector skill output spreadsheet

Multi-tab Excel output from the Buyer Prospector skill.

Top 20 buyers filtered by the skill

Top 20 buyers with iBuyers and institutional buyers removed.

7

Review and Clean

Ask the skill to remove iBuyers (Opendoor, Offerpad) and institutional buyers. You want local operators who answer the phone, not corporate acquisition departments. Then prioritize by volume and recency.

Ty's Tip

"Ask the skill to remove iBuyers and institutional buyers. You want local operators who answer the phone, not Opendoor. The top 20 active local buyers in your county are worth more than a list of 500 random cash buyer LLCs."

View Buyer Analysis Example: See a real output from the Buyer Prospector skill with entity categorization, decision-maker research, and priority rankings.

Prospecting Your Buyer List

Prospecting is the step between getting the list and the Phonebook: the same niche sequential system you use for sellers, cold call first.

Filter Saved

Buyer contacts in CRM

Push to Prospect

Send records to prospecting

Niche Sequential

Call, text, mail cadence

Buyer Relationship

Know their criteria before you need them

Pushing buyer records to prospect

Pushing all buyer records to the prospecting pipeline.

Niche sequential marketing flow for buyers

Prospecting buyers using the niche sequential flow.

Adding buyer to prospecting account

Adding a buyer to the prospecting account for active outreach.

The goal isn't to pitch a deal. It's to learn buying criteria before you have a property. Ask "What are you looking for in Knox County right now?" When a matching deal comes in, you already know who to call first.

For the full niche sequential marketing setup, see Niche Sequential Marketing. For team structure and caller scripts, see Team Structure & Sequential Marketing.

Building Your Verified Buyers List

The Phonebook is your clean rolodex of verified contacts, not a dumping ground. Buyers earn a spot by picking up and confirming they want deals.

Do This

  • Prospect the buyer list first using niche sequential marketing
  • Add buyers to Phonebook only after you've spoken with them
  • Tag verified buyers by transaction type (wholesale, flip, buy-and-hold)
  • Keep the Phonebook clean. Quality over quantity.

Not This

  • Dump every phone number from the skill output into the Phonebook
  • Add unverified contacts and hope they answer later
  • Skip the prospecting step and go straight to "I have a deal"
  • Treat the Phonebook like a cold call list
1

Prospect the List First

Take the numbers from the skill output and run a niche sequential flow. Cold call first, then the cheaper touches: text, then mail. Text is never the first touch. For the full setup, see Niche Sequential Marketing.

2

Add Verified Buyers to Phonebook

Once a buyer confirms they want deals in your area, add them to the Phonebook. Click "Add New Contact." Enter their name and phone number (required). Set the Contact Status to "Buyer." Tag them by transaction type for targeted prospecting later.

Add New Contact button in DataSift

The Add New Contact button in the Phonebook.

Contact creation form

Contact creation form with status set to Buyer.

3

Mark Existing Records as Contacts

If a verified buyer already appears in your DataSift records (from a property owner search), open their Owner Details and toggle "Mark as Contact." This converts them from a property record to a contact without duplicating data.

Contact details link

Accessing Contact Details from a property record.

Mark as Contact toggle

Toggle to mark an existing record as a contact.

4

Set Contact Status

DataSift supports four contact status types: Buyer, Contractor, Lender, and Agent. Set your verified buyer contacts to "Buyer" so you can filter and prospect them separately from your seller pipeline.

Contact Details page

The Contact Details page showing status options.

Buyer Finder AI

DataSift is building Buyer Finder AI to automate the manual process above. Expected in 3-6 months. Everything on this page works today.

Coming Soon

AI-Scored Rankings

0-100 buyer quality score based on transaction history, entity strength, and market activity.

Coming Soon

Purchase Price Recommendations

Based on buyer's historical purchase patterns, see the price range they're most likely to accept.

Coming Soon

Buyer Type Filtering

Filter by wholesale, flip, wholetail, or buy-and-hold. Match your deal to the right buyer type automatically.

Coming Soon

Portfolio View

See every property a buyer has purchased, their average hold time, and preferred neighborhoods at a glance.

Manual Workflow

Run SiftMap presets, export entity list, load Buyer Prospector skill, research decision-makers, upload contacts, prospect via niche sequential. Effective but requires 2-4 hours of setup per county.

AI-Matched Workflow

Input your deal details. Buyer Finder AI instantly matches you with ranked buyers who have historically purchased similar properties in the same area at similar price points. Decision-maker contact info included.