PART 1
Keep your numbers out of spam.
This one is all about rotating your actual phone numbers and keeping them healthy. I go through how many numbers per caller, how much text and call volume each number should carry, and where you register them. Part 1 covers the daily check, the three registries, and who to pay for cleaning.
Rotating your phone numbers.
Set up your numbers so your dials still land.
This has everything to do with rotating your actual phone numbers and the whole process for keeping them as healthy as possible. We talk about how many numbers you should have per caller, and how many texts or calls go out per number per day.
Then all the nuances of actually keeping the phones healthy. That is the part most people skip.
This has everything to do with rotating your actual phone numbers and the entire process for keeping as healthy as possible.
Check the list before you call.
Look at your numbers each morning and afternoon.
Text has a much lower threshold to slide past spam than calling does. That is why the automated texting workflow is so powerful. When you text, it seems to be sliding past, and the calls are not.
So we have not noticed a big dip in lead flow. We are getting out the same amount of leads, just blended between text and call.
That is what we would do in the morning, see what number looks the best and start using that. Same again in the afternoon. I tried it, and it adds a lot of operational drag.
that's what we would do in the morning to see what number looks the best and start using that, and then it's the same again in the afternoon.
Register every number in all three places.
When you go into the phone stuff, you have to sign up for the free call registry. Then the other two, First Orion, Hiya, and TNS. Registering in all three places is critical.
My admin team handles this for us, and you can have yours do it too. You have to open an account and put in all your information. These are must haves.
Those three plus Trestle and the number verifier workflow, that is the best possible way I have found to stay out of spam. We did that for all of our numbers.
Number Verifier automates it all.
Use Number Verifier instead of going to carriers direct.
The question was whether to go to one of those companies to clean and remediate the numbers, rather than Number Verifier or caller ID reputation. Number Verifier is just the best I have found for it. They are automating it all, so you do not have to worry about it.
You could go to those three directly, but my guess is you would have to go to all three. They have first party access to all of them and to the carriers.
Do not rush to change carriers yet.
A lot of people have numbers on Telnyx and want to move off. It is going to be very, very hard to do that. Not impossible, just hard.
I found out the numbers we have from Onvoy have a better pickup rate than the ones from Telnyx. If you feel confident you can port over and change provider, that is fine. I am probably going to wait a couple more weeks and see if Telnyx sorts it out.
My numbers got moved to Twilio today or tomorrow. I will see what the difference is in contact rate after, and I will let you guys know.
Because actually, I found out that the numbers we have from Envoy, they have a better pickup rate than the ones from Telenex.
Price the cleaning tools before you sign anything.
Somebody asked about caller ID reputation, which I covered a few cohorts back. I met with them and they quoted me 6,000 annually upfront. I said no to that, and decided I would rather build my own and give it to you guys.
So it was purely a financial decision. These newer people are way cheaper, not even close in cost.
Price check
The two quotes were not close in cost.
BEFORE YOU MOVE ON
PART 2
Keep them clean, then upload them.
Once you decide to keep your numbers instead of churning them, the work is monitoring and cleaning. This Part covers why dropping and adding is a waste, how the manual upload works, and the order to do it in. It ends with what to skip.
The remediation process takes five days.
Keep your 20 numbers and keep cleaning them.
That was my number one question when I met with this team. Why would we not just keep the 20 and keep cleaning them. You are going to be paying to drop and add those numbers, and this remediation process takes five days.
I tested that because I didn't believe them. When I added in those eight numbers, three of them were flagged by the FTC already. Then I had to go remediate those numbers, so it's just not worth it, in my opinion.
Two options
Keep your numbers and keep cleaning them.
Keep and clean
- What you do with a flagged numberClean it and keep it
- What you payThe cleaning tool
- What you get with new numbersRemediation you do not touch
Drop and add
- What you do with a flagged numberGet rid of it and get a new one
- What you payPaying to drop and add those numbers
- What you get with new numbersSome flagged by the FTC already
Skip paying to look numbers up before you buy.
Someone DM'd me or put it in the deal room, there is a tool you can use to look them up. But you have to pay to look them up if you want a really high quality output.
At that point I could just see the sunk cost going up. You check 10 numbers, buy one of them, and it's going to go to spam anyway. This site will help you clean it up, so you might as well lock in and keep them.
Check the carrier examples against people you know.
I got my friends and everyone I know to actually validate that these were true. I was like, hey, call this number. I know they have Verizon, and it is very accurate.
So I don't think they're bullshit. These numbers over here, these actions, I have yet to see this not be true yet.
If anyone goes through this and they see that their numbers are a 100% clean and they stay clean, please let me know.
You upload the numbers manually.
Go to phone numbers, type it in, hit add.
That's it. That's all you do to upload them manually. Everything else you don't really need a clockwork for, it just kind of runs autonomously from that point forward.
You log in, add these numbers in, and the remediation process starts. They don't need to be connected to SIFT or anything.
you log in to Number Verifier, add these numbers in, and it starts the remediation process, and you don't touch it from that point forward.
Use the real tool, not the number verifier skill.
The number verifier skill does not work compared to the actual tool. The tool has real AT&T, T-Mobile and Verizon numbers constantly checking them. The skill does not do that.
That tool is like a poor man's choice for going to it.
The challenge is so dynamic.
Get numbers from smartphone, then throw them into Number Verifier.
Don't get numbers from Twilio. It doesn't have to be smartphone either, that's just the one I think is the best from an integrations perspective.
Once they're inside, the remediation process starts and that's all you need to worry about. Don't try to go direct, it's much more complex. Going direct would be for someone who has a lot of systems in place already.
I just not smartphone's fault that Telenex is having issues because some of them works, some of them don't.
The setup
Do these moves and then get rolling.
- 1Get numbers from smartphoneThat is the one I think is best from an integrations perspective.
- 2Throw them into Number VerifierOnce they are inside, it starts the remediation process.
- 3Register on the three sitesFirst Orion, Hiya, and Free Call Registry.
- 4Do not go directGoing direct is much more complex, so just do smartphone and get rolling.
Register them on the three sites.
First Orion, HYA, and Free Call Registry. Do smartphone, do the number verifier, register the three, and get rolling.
I'm not saying the smartphone numbers are bad. I just don't think it's worth changing the entire provider infrastructure for it.
Stop priming your numbers.
We learned this from Phil a few months ago when the spam issues kind of started. You leave a call connected for five to fifteen minutes. Then the person who made the outbound dial hangs up, to show the carriers there was quality conversation going on.
I stopped doing it because it seems like it's not working. We split tested it for about a week. It's very hard to prime that many numbers per caller when there are 40 numbers to prime every day.
BEFORE YOU MOVE ON