Commitment Is a Conversation, Not a Cart
Most closes die at one big ask. One question, one price, one long silence. The fix is structure, not pressure.
Our close is a 30-minute team-led conversation, not a self-serve checkout. The rep steers it. Commitment gets earned in stages, with a small yes roughly every 3 to 5 minutes.
Four gates, walked in order: belief, capability, capacity, then price. By the time price comes up, the prospect has said yes three times.
That order is the whole method.
Never jump straight to the price ask. Price resistance almost always means an earlier gate never closed. Back up, re-close belief, capability, or capacity, then re-ask.
One yes at a time. Four gates to a close.
Click each gate. The gate question is the commitment lock: say it, get the yes, then move.
Pick a gate to see the question that locks it
Gate 1: The system works
The belief break. It is carried by real operator proof, never a feature list.
The gate question
"Do you see how this system produces deals?"
What carries it
Documented wins. 305 success stories, plus live operator numbers like the ones in the proof card below.
Gate 2: I could run this
Move from "the system works" to "I could run it." Map their phase and constraint to the exact engines they would run.
The gate question
"Can you see yourself running this in your market?"
What carries it
Specificity. The operation has to feel like something they personally can run, not an abstract platform.
Gate 3: I can start now
Remove the now-versus-later friction. Clear the path to starting today and resolve the practical blockers.
The gate question
"Is there any reason you couldn't start this week?"
What carries it
Risk reversal. The 90-Day Free-Platform Guarantee makes waiting the only risky move.
Gate 4: The no-brainer
Only after the first three gates. Commit on price when the matched tier reads as obvious value against the deals the system produces.
The gate move
Recommend the phase-matched tier with conviction. One number, said plainly, no inflated value stack.
If it turns into a negotiation
A prior gate is still open. Back up, re-close it, then re-ask for the commitment.
The Close Cadence by Phase
Open with the recommendation matched to the prospect's phase. Say it with conviction and let the phase logic carry it.
Phase 1: The Operator
Constraint
Capital scarcity. Trades time for money.
Dream outcome
Close the first deal and prove the system works.
Business gives room to run the full inbound-plus-outbound system without paying for the top tier on day one.
5 users. 25K monthly records. Unlimited sequences. Cannot start at Business? Begin on Professional at $149/mo ($1,490/yr) to prove the first deal, then climb.
Read the Phase 1 guide →Phase 2: The Delegator
Constraint
Time scarcity. Trades money for time.
Dream outcome
A deal machine that runs without you.
Unlimited skip tracing plus SiftMap Pro pay for themselves once a repeatable machine is running.
15 users. 50K monthly records. Not ready for Expert? Start on Business at $299/mo and grow into it. A lower rung is a start, not a lost sale.
Read the Phase 2 guide →Phase 3: The Manager
Constraint
Process and chaos. Trades overhead for predictability.
Dream outcome
Predictable revenue and a business you can sell.
The AI scoring features, investor plus realtor, and the highest limits run a predictable, sellable operation.
30 users. 100K monthly records. Upshift here even when the prospect entered describing themselves as smaller. Match the tier to the actual operation, not the self-description.
Read the Phase 3 guide →Phase 4: The Owner
Constraint
Margin and access. Trades complexity for margin.
Dream outcome
Dominate a niche with $50K+ spreads.
High-spread niches are exactly where unlimited skip tracing and SiftMap Pro earn their keep.
15 users. 50K monthly records. Not ready for Expert? Start on Business at $299/mo and grow into it.
Read the Phase 4 guide →Do This
- Downshift for budget or stage: a lower rung is a start, not a lost sale
- Upshift when the operation is clearly bigger than the self-description
- Keep alt-tier logic in the conversation
- Recommend a real fit the prospect will use
Not This
- Push a tier the prospect cannot operate or afford
- Strand them on a tier too small for their stage
- Put the downshift ladder in a deck
- Treat the matched tier as a hard rule
The back-end lever is not whether someone subscribes. It is which tier they land on. The steered conversation is the single biggest lever on tier mix, so recommend the match with conviction.
The First 24 Hours
A commitment without a calendar is a maybe. Three locks close before the day ends: signed, stated, scheduled.
Signed
The subscription starts at the matched tier on the call. Steered by the rep, never left sitting in a cart.
Stated
The 90-Day Free-Platform Guarantee, conditions in plain words: attend the 5-day cohort, stay active in the Deal Room, put the system to work.
Scheduled
The cohort seat and the Deal Room. The guarantee is conditional on showing up, so both go on the calendar before the call wraps.
The conditions are the point. Tying the guarantee to genuine use forces adoption, and adoption produces the deals that make the subscription a no-brainer.
Pricing honesty carries through the close. No inflated value-stack tricks, no midnight cart, no founder's-pricing gimmick. The only honest scarcity is fulfillment-capacity price increases, used truthfully, never as a fake timer.
4-Week Deal Flow Workshop: Tuesdays, October 6, 13, 20 and 27
4 live Tuesdays with Ty and Tyler, 1 to 4 PM ET, free: data, marketing, sales, then AI. Every Thursday, 1 to 2:30 PM ET, you bring your numbers to a live Q&A and we break down where you go next. Built for investors who have closed at least one deal and want a pipeline they can repeat. Join any week. Already in? Use this guide to prep between sessions.
When the Close Stalls
A stall is information. The words a prospect uses tell you which gate never closed. Click the objection you hear.
Hormozi's closing playbook calls every stall blame. The prospect hands power to circumstances, time, money, other people, or themselves. You hand it back by re-closing the right gate.
Pick the objection to see which gate to re-close
Thinking about it is a stall on capacity. Ask what specifically stands between them and starting this week, then resolve that blocker on the call.
Price pain means the deal output never landed. Re-anchor the operator proof, then let the matched tier read against the deals the system produces.
A hidden decision maker is a capacity blocker. Surface it early in the call, then clear the path for both of them to start together.
There is no perfect quarter. Return to the guarantee: 90 days with the platform risk carried for them, conditional only on doing the work.
Capability never closed. Re-map their phase and constraint to the exact engines they would run, until the operation feels like theirs.
Belief broke on someone else's product. Separate the past attempt from this system with documented operator proof, then re-ask the gate 1 question.
Not every stall closes on the call. A stalled close moves into the follow-up cadence, never into a dead notes file. The lead management guide holds the drip sequences and reassignment rules that bring a stalled yes back.
Keep Moving
The close sits inside a bigger call system. These guides cover the steps before and after the commitment.
4-Week Deal Flow Workshop
Live Tuesdays, October 6, 13, 20 and 27, 1 to 4 PM ET
4 live Tuesdays with Ty and Tyler plus 4 Thursday Q&As, free, for investors who have already closed a deal. Join any week. Already in? Use this page to prep between sessions.
Making the Offer
The offer conversation that hands you a closable yes
Ultimate Call Playbook
The full call structure this close cadence plugs into
Phase 3: The Manager
The scale stage where the cadence recommends the AI tier
Lead Management
Follow-up drips and reassignment rules for stalled closes