Foundation
The two frameworks every investor needs before spending a dollar on data or marketing. Then pick the blueprint that matches your budget, time, and experience.
~20 min
Data Priority Pyramid
The 3 data tiers that determine your cost per contract. Free courthouse records, stacked niche lists, and AI scoring. Learn why sequencing matters more than spending.
~18 min
Pendulum Theory
Every marketing channel saturates. Texting dominated in 2018, PPC in 2022, cold calling in 2024. This framework shows why diversifying early protects you from getting wiped out.
Your Blueprint
Pick your blueprint. Each one gives you the exact tech stack, first hire, and 90-day sprint plan for your situation.
~15 min
Blueprint A: The Launchpad
No money, no team, all hustle. Your 90-day sprint plan for going from zero to first deal using free data and sweat equity.
~15 min
Blueprint B: The Optimizer
Capital-rich but time-poor. Build a system that works while you work your W-2, with your first hire answering the phone.
~15 min
Blueprint C: The Specialist
Go deep in one niche. Probate, tax liens, or foreclosures. Lower volume, higher margins, almost zero competition.
~15 min
Blueprint D: The Scale-Up
Full team, all channels, KPI-driven. Turn inconsistent deal flow into a predictable machine.
Go Deeper: Market Analysis
Once you have your blueprint, these guides walk you through picking a market, building lists, and validating your assumptions before you spend on marketing.
~25 min
First-to-Market Data Sourcing
Step-by-step courthouse pulls, online portal workflows, and PDF record extraction. Every source explained with sourcing methods for all 6 FTM list types.
~20 min
Market Finder Workflow
Pick your target market before you spend on data. State-level analysis, county comparison, and zip code prioritization in one 20-minute workflow.
~30 min
SiftMap Mastery
Filter layering, distressor categories, geographic targeting, and preset strategies. Pull in data at scale with the right filters before marketing.
~20 min
Sold Properties Analysis
Validate your SiftMap filter assumptions against real transaction data. The 20-minute validation routine that prevents wasted marketing spend.
~20 min
Claude Skills for REI
The AI skills library for real estate investors. Comping, rehab estimation, probate research, buyer analysis, and more.
~25 min
AI-Powered Prospecting
How DataSift's three AI scoring models amplify your data strategy. When to add AI, which scores matter, and the cost economics.